LUSH washing away toxic Tory rhetoric on human rights

  • Post last modified:May 22, 2024
  • Reading time:7 mins read


On 21 May, EachOther and LUSH activists took action over the Tories increasing toxic rhetoric on human rights.

Toxic Tory rhetoric on human rights

Over the past four years, government ministers have increasingly ramped up rhetoric demonising human rights campaigners. For instance, former prime minister Boris Johnson coined the phrase ‘‘lefty lawyer’ to malign law firms fighting the government’s corruption. Meanwhile, Suella Braverman referred to human rights campaigners as ‘tofu-eating wokerati”. There have been other cases of government ministers accusing lawyers of being ‘un-british’ and an enemy of the people.

Now as some politicians try to make human rights a dirty word, activists have gathered at Parliament Square to wash away the stigma.

The activists were from award-winning human rights charity EachOther, as well as high street cosmetics brand LUSH.  Protesters took a shower outside the Houses of Parliament, next to giant boxes of shower powder labelled Human Rights.

LUSH and EachOther activists stage a shower protest in parliament square. Two activists stand having a shower in their swimming costume and trunks, while others hold a shower head over them and big box mock ups of LUSH's 'human rights' product that reads: "human rights for everyone"LUSH and EachOther activists stage a shower protest in parliament square. Two activists stand having a shower in their swimming costume and trunks, while others hold a shower head over them and big box mock ups of LUSH's 'human rights' product that reads: "human rights for everyone"

LUSH and EachOther countering dangerous disinformation

Their action is part of a new campaign to educate the public and counter disinformation on human rights ahead of the next general election.

As the Canary previously reported, EachOther and LUSH launched the campaign in light of the fact that:

In the last five years, the UK has witnessed an increase in threats to minimise, remove or replace human rights laws in the UK – by the government. These are laws that currently protect all of our day-to-day lives and are there as a safety net should we ever need them.

Over the last decade, the UK government has proposed withdrawing from the European Convention on Human Rights (ECHR) – which is now a genuine threat.

Moreover, as EachOther and LUSH have pointed out, Sunak hasn’t ruled out of the UK leaving the ECHR. Of course, this would be an unprecedented move. Specifically, it would spell the first time a nation party to the ECHR has jumped ship on rules it helped to create.

Now, this alarming rhetoric is on the rise as the general election creeps ever closer.

Since Sunak stated that he won’t allow ‘foreign courts’ – referring to the ECHR – to block the controversial Rwanda migration partnership, there has been growing misinformation about the European Court of Human Rights. The European Convention protects over 800 million people, and the European Court has considered over 800,000 cases since it was formed.

EachOther and LUSH have teamed up to set the record straight.

Protecting rights for future generations

Notably, their campaign highlights that the ECHR isn’t in fact, a “foreign court”. In reality, it was a British Conservative politician and future Lord High Chancellor called Sir David Maxwell Fyfe, who was central to drafting the Convention. Winston Churchill was one of its biggest cheerleaders. Importantly, every member has its own judge, including the UK.

Alongside their action in parliament square, the pair have created a product, shower-powder (showder), called ‘Human rights’, which will be available in UK LUSH stores between 16 May to 2 June. ‘Human rights’ sold out in Oxford street in the first two days of launching. LUSH is donating the total sales revenue (minus VAT) from the product to the campaign.

Additionally, EachOther has published a briefing paper, which outlines the damaging rhetoric used in recent years surrounding human rights.

Editor in chief of EachOther Emma Guy stated:

The majority of the public (two-thirds) say they have little or no confidence that they have a say on the decisions made by the government – this is a growing concern for decision making on human rights issues in the UK. Over the past four years, human rights have increasingly been presented in a negative light.

Guy continued:

The way we talk about certain issues is important because it can be used for political gain, to fuel misinformation or to misrepresent something or someone. Today is the start of reminding ourselves that collectively, we can recognise our rights, invoke them and continue to educate each other about them – to protect them for future generations.

Feature image and in-text image via Anna Fuchs/EachOther



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